The announcer on NBA Jam used a plethora of sweet phrases to describe the windmill, one-handed, reverse dunks that players started from the half-court line in that video game. My favorite was always, “IS IT THE SHOES?”
NBA Jam* got this from an old commercial starring Michael Jordan and Mars Blackmon, aka Spike Lee. The shoes made the man. Or paying an exorbitant amount of money to further stuff the increasingly deep, not to mention imperialistic, pockets of Nike made the man.
*Quick Wikipedia tangent: It appears that the original arcade version of NBA Jam featured Drazen Petrovic for the Nets. He was not included on the Sega/Nintendo versions after his death. WOW. That would be insane to play with Drazen Petrovic. Someone send me an e-mail if they somehow own a video arcade or know the secrets of time travel and the location of a 1992 video arcade.
I bring this up because of the Nike Free shoes. 
The Nike Free shoes are for running, and they are Nike’s foray into the burgeoning movement of barefoot/minimalist running. They’ve helped me notice that it IS the shoes, and I’m not just talking about running.
The Brew House 