Tag Archives: NBA lockout

#basketballneverstops

#basketballneverstops is a hashtag, 21 characters of clever marketing meant to sell expensive shoes in the absence of the nightly shoe commercial that is the NBA season. It’s easy to filter and dismiss marketing messages: They’re often insincere or cloying or made up of more noise than necessity.

Nike’s newest ad is clever, well-produced and slick and will undoubtedly sell expensive shoes.

It’s also true. Continue reading

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