#basketballneverstops is a hashtag, 21 characters of clever marketing meant to sell expensive shoes in the absence of the nightly shoe commercial that is the NBA season. It’s easy to filter and dismiss marketing messages: They’re often insincere or cloying or made up of more noise than necessity.
Nike’s newest ad is clever, well-produced and slick and will undoubtedly sell expensive shoes.
It’s also true. Continue reading